There is no doubt that today’s technology-savvy guests want instant check-ins, mobile access to amenities, streaming video with high definition quality, and an in-room experience that rivals the one they enjoy at home. Hotels are now striving to deliver on those demands in new and better ways – and they are doing it through technology investments.
According to Hospitality Technology’s 2016 Lodging Technology Study, 54 percent of hotels stated they plan to spend more on technology this year than in previous years. Of those hotels, 56 percent indicated placing a priority on guest-room technology, with 45 percent focusing on increasing bandwidth. Mobile technologies, including mobile keys and apps, were also found at the top of must-have lists for many major hotel brands.
By investing in these technology initiatives, hotels are looking to provide a better guest experience. But they’re also seeking to differentiate themselves to compete in a crowded space to increase guest loyalty, and drive efficiencies – all while controlling costs.
To achieve these goals, many hotels are directing much of their technology strategies on the guest room. Here we take a closer look at guest-room technology trends we can expect to see more widely adopted and implemented in the coming year.
