March 7, 2024 – Cancún, Quintana Roo.  GigNet, a Digital Infrastructure company with an extensive regional fiber optic broadband network from Costa Mujeres, North of Cancun, through the Hotel Zone of Tulum, announced today that it has entered into a ground-breaking collaboration agreement with four other companies and organizations focused on expanding the vacation rental market in the Cancun region.

The parties to the Collaboration Agreement are GigNet, the Rental Vacation Association of Quintana Roo, as well as a leading marketing company, the most respected market analysis consulting firm, and one of the leading environmental consultant companies in the area.  This agreement establishes an historic alliance to generate a positive impact in Mexican Caribbean tourism segment through the combination of experience, innovation and comprehensive technology solutions.

ACLUVAQ was founded 38 years ago and represents approximately 45% of the current rooms available in the Mexican Caribbean. GigNet was selected to be the digital transformation partner for this Alliance along with Steta Marketing, the Marketing Consultants firm, and Sylvatica Consultants.  This partnership will help promote growth and innovation in the tourism sector for years to come by facilitating the synergistic capabilities provided by the Alliance to all of the Rental Association members. GigNet is already an advanced broadband provider to many ACLUVAQ members, and this agreement will serve to expand on GigNet’s relationship to these and future clients in terms of Internet services and information technologies.

Miriam Cortés, President of ACLUVAQ, commented: “By bringing GigNet into this agreement, we are certain we are partnering with the best Internet company in Quintana Roo.  The Mexican Caribbean, as a tourist destination, needs to be very focused on a new younger generation of travelers. We have previously worked on successful strategies to bring more Baby Boomers and Millennials to the region – now we are focusing on Gen Z, which is a fast-growing tourist segment that is more connected to the Internet than ever. They demand the most reliable Internet access when they are choosing travel destinations and activities.”

In 2023, more than 55% of tourists visiting the Mexican Caribbean were under 39 years old and almost 40% were Millennials. To this generation and to GenZ – who have not known a world without smartphones – seamless connectivity is an absolute requirement and the ability to share these experiences instantly ‘in the moment’ is at the core of their travel experience.

Luis de Potestad, Vice President of Public Affairs and Special Projects for GigNet, stated, “For example, at our GigNet public Wi-Fi access in Cancun at the world famous Playa Delfines beach, we have seen tourist behavior evolve from just taking their picture at the iconic Cancun sign to now filming live Facebook, Instagram, TikTok videos of them at this location, made possible by GigNet.”

Mr. de Potestad continued, “We have fully committed to the Digital Transformation of the Mexican Caribbean, to making high speed Internet availability not only at large hotels and resorts, but also to the wide range of quality vacation rentals that ACLUVAQ represents.   Technology has proven to be an outstanding tool for the promotion of tourist destinations and tourists of all ages increasingly seek information on social media platforms before choosing their next destination and to plan their travel days while on vacation.  We are also happy to help visitors to Quintana Roo share their travel experiences with friends and families – really the best marketing for this amazing destination.”

ABOUT GIGNET

GigNet is the Mexican Caribbean brand of GigNet, Inc., a U.S. based international Digital Transformation company specializing in Fiber-to-the-Home (FTTH) services for Smart Homes and Smart Communities, and Fiber-to-the-Premises (FTTP) value-added services  for enterprise customers including hotels, resorts, retailers, offices, large commercial operations, governmental offices, and medical and educational facilities, as well as fiber-optic transport services for mobile phone operators and carriers.  Through its Mexico operating subsidiaries, GigNet, S.A. de C.V., and Sanalto Redes Peninsular, S.A.P.I. de C.V., the Company is a fully licensed telecommunications provider in Mexico.  GigNet is actively adding clients and additional products and services in the Mexican Caribbean, one of the largest and fastest growing tourism and new residential development destinations in the world  with over 33 million annual airport passengers achieved in 2023.  GigNet is a leader in the Digital Transformation of the region.

For Product and Sales information – Mexico:  www.GigNet.mx

Contact:

Luis De Potestad, Vice President Public Affairs and Special Projects

+52 55 5100 5027

lpotestad@gignet.mx

For Corporate Information:

www.GigNetInc.com

www.GigNetTV.com

Contact:

Diane Shearin

dshearin@gignetinc.com
+1.847.739.3110